Quantitative studies
Face 2 Face
If you intend to study a significant number of your target consumers on a specific topic, face-to-face interviews are a good option. In this method, it is possible for you to follow your research with a high confidence factor in wide areas. This research method is suitable for purposes such as investigating the buying and consumption behavior of customers, checking customer satisfaction, etc.
CATI
This method, like a face-to-face interview, has the possibility of adequate individual and geographic coverage and is suitable for purposes such as examining the buying and consumption behavior of customers, checking customer satisfaction, etc. The advantage of this method compared to face-to-face interview is its lower cost. On the other hand, in this method, activities such as displaying video cards, product samples, etc. are not be possible.
Diary
Your target consumers perform certain activities during the day, buy certain goods in certain amounts from certain places; Our suggestion is the “Diary" method to obtain daily information about their activities and buying and consumption behavior. A valuable report which answers your questions about lifestyle and behavior of your target group.
CLT
A very suitable way to test products, ideas, packaging, price and etc., In this approach, the target consumers are invited to a centralized place and necessary questions are asked about the targert items. When there is a need to use the product, display different features, check different prices, check different designs, etc., the best approach is to use testing in a central location. In CLT, each respondent is placed next to an interviewer and questions are asked by the interviewer. In some cases (such as design review), the answers may be recorded by the respondents themselves.
Panel Survey
Not sure how effective your marketing activities have been? We suggest you to use the Panel Survey method. With this method, you can solve your worries and correct your plans if needed. In this method, a certain number of consumers are selected as your exclusive panel, and you can check the effectiveness of your marketing activities by checking their opinions in different time frames. This approach has the ability to run continuously in certain time periods.
Gang
Group interviews or Gang Surveys, like testing in a central location, are suitable for testing products, ideas, designs, prices, etc. with the difference that in most cases the target products can not be provided separately for each respondent. For example, to review and compare different refrigerators, it is not possible to display several refrigerators separately for each respondent. In these cases, Gang approach is used, in such groups respondents are exposed to the target products and a moderator asks the questions. In Gang sessions, the answers are usually recorded by the respondents themselves.
online interview
The low cost of this method is a good option for start-ups or when a short questionnaire needs to be collected quickly at a low cost. In this way, a large group of consumers can be covered. Of course, it should be kept in mind that in this method, there are limitations compared to other methods, including that the questionnaire should be very short. In addition, the level of enthusiasm of people to complete this type of questionnaires is also less, and by offering gifts to the respondents, the problems of this limitation can be solved to some extent.
