Qualitative studies

Focus Group

Do you have an idea in mind that needs to be developed? Do you want to know if this idea will be liked by consumers or not? You don't know what is the story behind the behavior of consumers? Are you eager to know what image consumers have of your brand and your competitors in mind? With the "focus group" meetings, you will find the answers to all these questions not from the direct comments of the respondents, but more by focusing on their subconscious. In this method, respondents express their opinions by participating in meetings of 6 to 10 people which is managed by a moderator. The moderator, by delving into target subjects, gives us a better understanding about consumers.

In-depth interview

In case it is not possible to gather a group of people for various reasons, or because the community of targets is made up of experts and the difference of opinions of these experts may cause deviation in receiving opinions; The best method to have a better understanding about the reasons we are looking for is the in-depth interview. In this method, interviews are conducted one-on-one (Interviewer and interviewee).

Brain Storming

Is there a problem with your product that you cannot find a suitable solution for it? Our suggestion is holding "brainstorming" meetings with experts in your industry. In these meetings, you will have the opportunity to prepare a list of practical solutions with the help of a group of experts or knowledgeable specialists, and at the same time, check the different dimensions of these ideas by the same group to choose the best option. .

Home Visit

You don't know how consumers use your product and you don’t know their culture? You want to know what the unmet needs are in the households and you want provide a new product to satisfy the consumer? Our suggestion is to visit your customers in their homes, have an in-depth interview with them and observe how they benefit from target products and what are the unmet needs

Mystery Shopping

Sometimes it happens that you have a product with unique specifications, competitive price and enough advertising. At the same time, proper distribution has been done for this product; But the sales rate of this product is lower than expected. Probably, the key to this issue is the way the store salespeople operate. To find this issue, we have professional people who can go to the target stores as shoppers and check the performance of the sellers. By receiving the final report, you can design and implement appropriate solutions to have better sales rate.

Observation & Shop along

Most of us don't know the exact buying process of our customers, so we can't decide what activities should be done at the points of sale.In Observation and Shop along, researchers observe and carefully examine the behavior of customers at points of sale and record their activities during the purchase. The direction of movement, observations and understanding about products’ information, the effectiveness of the seller, etc. are among the factors that are investigated in this type of research.Through this method, it is possible to check the behavior of the customers step by step during the purchase and have a detailed understanding of the purchasing process of them.
Using the findings of this type of research, helps us plan appropriate solutions to be applied at the points of sale.

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